SEO Strategies Archives

SEO Shades

How to Increase Domain Authority: A Comprehensive Guide

increase domain authority

Domain Authority (DA) is a key metric of SEO (Search Engine Optimization). It’s a score developed by Moz that predicts how well a website is likely to rank on search engine results pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. In this guide, we’ll explore … Read more

Keyword Cannibalization: How to Find, Fix, and Prevent It

Keyword Cannibalization

Keyword cannibalization happens when multiple pages on your website target the same keyword. This can confuse search engines and harm your site’s ranking. Instead of one strong page, you end up with several weaker ones competing against each other. This issue can dilute your SEO efforts and prevent your website from performing at its best. … Read more

30 Major Google Algorithm Updates, Explained in 2025

Google Algorithm

Google, the big search engine we all know, uses something called algorithms to decide which websites to show when we search for something. But what are these algorithms? Let’s break it down in simple terms. What is an Algorithm? An algorithm is a precise set of rules or instructions designed to solve a specific computational … Read more