Search engine optimisation (SEO) can seem overwhelming, especially when you’re just getting started. But with the right SEO tools—and a clear path—you can go from confused to confident. In this guide, I’ll break down the best SEO tools for beginners, both free and paid, along with how to use them, and answer the most common … Read more
Ever typed your name into Google and wondered why you don’t show up? In a world where our first introduction is often a digital one, having an online presence is more important than ever. Whether you’re a freelancer looking for clients, a professional building a personal brand, or simply someone who wants to be found … Read more
Have you ever wondered why some websites always show up at the top of Google, even when their “Domain Authority” isn’t super high? The secret behind their success is something called Topical Authority. And in 2025, it’s more important than ever to get traffic from search engines. In this easy guide, I will explain what … Read more
If Googlebot is crawling your website too often and causing performance issues, you may be able to request a temporary reduction in crawl rate. This option is especially useful if your website is hosted on a shared or limited server that cannot handle frequent requests. In this blog, we will explain what crawl rate means, … Read more
Understanding how Google discovers and retrieves web pages is crucial for improving your website’s visibility. This process, called crawling, is carried out by Google’s automated program, Googlebot. In this blog, we’ll break down the crawling process in simple terms and explain how site maps can help Google find your content efficiently.- What is Crawling? Crawling … Read more
When optimizing a website for search engines, controlling which pages appear in search results is crucial. Two common methods for managing this are the No Index Tag and the Robots.txt file. While both serve a similar purpose, they work differently and have specific use cases. Understanding their differences can help website owners make informed decisions … Read more
Starting as an SEO freelancer can feel tough. You might wonder, “How do I get my first client?” No experience, no case studies, no testimonials—it can feel like an uphill battle. But once you land that first client, everything changes! You build confidence, gain credibility, and attract more clients. I got my first SEO client … Read more
If you’ve ever checked your website’s spam score and wondered why it’s higher than expected—especially when your backlink profile is clean—you’re not alone. Many website owners face this issue and struggle to understand the root cause. While backlinks play a major role in determining your website’s spam score, internal factors can also contribute to an … Read more
Hello everyone, and welcome back to SEO Shades! In today’s blog, we’re diving into one of the most crucial aspects of SEO – Keyword Research. Whether you’re new to SEO or an experienced pro, understanding keyword research can make or break your strategy. If you make a mistake here, no matter how good your SEO … Read more
SEO, or Search Engine Optimization, is a vast field. If you’re just starting out, you might feel overwhelmed by all the information available. There are countless articles, blogs, and videos discussing SEO strategies, but they often fail to tell you how to practically apply those theories to real-life projects. And that’s the biggest problem with … Read more
