Practical guides and video tutorials, free tools to check your site, and hands-on consulting when you want an expert to take over.
Free SEO Spider crawl. Finds missing titles, broken links and thin content.
Analyse your website and fix issues. No signup needed.
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Explore SEO topics and practical guides
A simple path from beginner to advanced
Handpicked guides to help you master SEO and digital marketing
SEO BasicsPublishing more articles doesn’t necessarily mean getting more organic traffic. You can have hundreds of blog posts, properly optimized keywords, internal links, backlinks, and well-structured headings,…
Step-by-step tutorials, case studies and actionable strategies
Answer 5 quick questions and get your score
Answer all 5 questions, then tap the button to get your score and what to fix first.
Tick off what you have done. Your progress is saved on this device.
Free SEO video tutorials from the SEO Shades channel
Advanced SEO tips and link-building strategies in simple, step-by-step videos. Learn on-page SEO, off-page SEO, backlinks and YouTube SEO with Shivam Panchal.
Hands-on SEO consulting for bloggers, businesses and agencies
A complete technical, on-page and off-page audit with a clear action plan.
Learn moreCrawling, indexing, site speed and Core Web Vitals fixes that unlock rankings.
Learn moreKeyword-led content and optimisation that ranks and converts.
Learn moreWhat you can expect from every project
No jargon. You get clear findings and exactly what to do next.
Quick wins first, bigger projects after, so effort goes where it pays.
Implement it yourself with guidance, or I can take it on with you.
Sustainable methods that follow Google’s guidelines. No shortcuts.
Pick the level of support that fits your site
Good for: sites that want a clear roadmap
Discuss thisGood for: teams short on SEO time
Discuss thisGood for: steady, long-term growth
Discuss thisTools and hosting I use and recommend
Affiliate disclosure: some links below are affiliate links. I may earn a commission if you buy through them, at no extra cost to you.
HOSTING I RECOMMENDHostinger: fast, affordable hosting with a referral discountView offerResearch keywords, spy on competitors and analyse backlinks with the tool most SEO pros rely on.
Plain-English definitions of common SEO terms
The clickable words of a link. Descriptive anchor text helps users and search engines understand the target page.
A link from another website to yours. Quality and relevance matter more than quantity.
A tag that tells search engines which URL is the preferred version when similar pages exist.
Google’s page-experience metrics for loading, interactivity and visual stability.
The number of pages a search engine will crawl on your site in a given period.
Experience, Expertise, Authoritativeness and Trustworthiness: qualities Google looks for in helpful content.
When a search engine stores a page so it can appear in results.
A longer, more specific search phrase. Usually lower volume but higher intent and easier to rank for.
The short summary under a title in search results. It does not directly affect rankings but influences clicks.
Structured data added to a page that helps search engines understand it and can enable rich results.
The reason behind a search: to learn, to find a site, to compare or to buy.
Search Engine Results Page: the page of results shown after a search.
No matching term. Try another word or ask me.
Quick answers about SEO audits and my tools
A review of your technical health (crawling, indexing, speed), on-page elements (titles, headings, content, internal links) and off-page signals, followed by a prioritised action plan you can implement yourself or with my help.
Most sites see early movement within 2–3 months, while competitive keywords often take 4–6 months or more. It depends on your site’s age, competition and how consistently fixes and content are shipped.
Yes. Enter your website address and it crawls your pages and flags common SEO issues such as missing titles, broken links and thin content.
Yes. I work with bloggers, local businesses, ecommerce stores and agencies. Request an audit and I will suggest what fits your site.
