EOCL India' SEO Success Story:

Client: EOCL India
Project Start Date: March 2024
Project Duration: March 2024 – May 2024

Background:

EOCL India approached us with the need for a comprehensive SEO strategy to improve their online visibility. Prior to our involvement, their website had several technical issues and none of their target keywords were ranking in search engines.

Initial Challenges:

1. Technical Issues:

   • Website was not secure (no SSL certificate).
   • Duplicate content issues across various pages.
   • Poor URL structure.

2. No Keyword Visibility:

   • The website had zero visibility for target keywords.

3. Content and Off-Page Optimization:

   • No strategic keyword targeting.
   • No off-page SEO activities.

SEO Strategy and Implementation:

1. Technical SEO Fixes:

• Website Security: Implemented SSL to secure the website, enhancing user trust and search engine ranking.
• Duplicate Content: Identified and resolved duplicate content issues, ensuring each page had unique, valuable content.
• URL Optimization: Simplified and structured URLs to be more search-engine friendly.

2. Keyword Research and On-Page Optimization:

• Conducted thorough keyword research to identify high-potential keywords relevant to EOCL India’s services.
• Optimized meta titles, descriptions, headers, and content across all pages to target these keywords.

3. Content Strategy:

• Created and optimized content to address the specific queries and needs of EOCL India’s target audience.
• Ensured content was engaging, informative, and keyword-rich.

4. Off-Page SEO Activities:

• Profile Links: Created profiles on relevant platforms to build backlinks.
• Article Submission: Published informative articles on high-authority sites to establish EOCL India as an industry leader.
• Blog Submission: Submitted blogs to various platforms to increase backlink profile and drive traffic.
• Guest Posting: Collaborated with niche-relevant blogs for guest posting to gain quality backlinks and enhance domain authority.

Results Achieved (As of May 2024):

Conclusion:

Within just two months, EOCL India experienced significant improvements in keyword rankings and overall online visibility. By addressing technical issues, optimizing content, and executing a robust off-page SEO strategy, EOCL India transitioned from having no keyword visibility to ranking on the first two pages for highly competitive keywords.

The ongoing efforts in SEO are expected to further improve these rankings, driving more organic traffic and potential leads to EOCL India’s website.